Everything that concerns marketing and advertisement in your business activity

4 main reasons why customers do not buy

4 main reasons why customers don’t buy “Why do we not buy?” This question is probably one of the most common in the business. In this case we are talking about potential customers of your products or services, which are ideal to become your real clients. In fact, there are at least 4 reasons that […]

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That magic word “Free”

That magic word “free” to attract the buyer’s attention, often use the word “free”, and your generosity will pay off handsomely. We offer 10 ways on how this can be done. Bonus The basic principle is illustrated with the scheme: “Buy two chairs, get the third free”. An old trick that everybody knows, “but it […]

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The pros and cons of strategies

Any dialogue on technique undoubtedly leads to a “attract” since every benefit that is proper there’s drawback or a weakness. The authors Strategy Safari: A Guided Tour Through The Wilds of Strategic Management suggest to check out the substance of the technique, examining its benefits and drawbacks within the numerous program areas. “The strategy sets […]

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The personal aspect of your brand

Branding has many faces and forms. And the Internet gives business owners a new set of unique tools of branding. One of the most powerful, especially when we are talking about small businesses – the so-called personal branding, the authors of the blog Small Business Branding. Below are some of the most convenient ways of […]

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Seth Godin about ad blockers or when advertisers wake up

One of the most popular in the world of marketing, is the author of several business bestsellers, Seth Godin (Seth Godin) in his blog explains what real marketing is and why ad blocker is a natural reaction of tired of the consumer. More and more people block out advertising banners in their browsers. Of course, […]

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