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Seth Godin about ad blockers or when advertisers wake up

One of the most popular in the world of marketing, is the author of several business bestsellers, Seth Godin (Seth Godin) in his blog explains what real marketing is and why ad blocker is a natural reaction of tired of the consumer. More and more people block out advertising banners in their browsers. Of course, […]

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Five equations of the productive focus

Mike Michalowicz, the author of the book “The Toilet Paper Entrepreneur”, has developed a strategy entitled “Five equations focusing”. This strategy allows you to focus narrowly enough to dominate a particular niche, but broad enough to provide a large revenue. The goal of “Five equations focus” is to find the optimal combination of the least […]

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